Own the Elements

Name: Own the Elements
Uploaded: 2026-10-24
Duration: 35 s
Channel: Anshuman Patel
Description: A 35-second outerwear campaign for Instagram, cut from 18 unrelated stock clips into one look — with the untouched raw footage shown side by side.

Not just outerwear. An attitude.

Context: Spec campaign — women's outerwear
Year: 2026
Format: 9:16 · 0:35
Discipline: Brand Films, Social Media Videos, Cinematic Storytelling

A woman in a black wool coat and turtleneck, the final look of the Own the Elements campaign

Final film · sound on · press F for fullscreen

↳The edit room · Raw → Final

7:42 of raw.0:35 of final.

The left screen plays the untouched source of every shot — no grade, no reframe, no speed change — locked frame-for-frame to the finished cut on the right. Press play and watch the edit happen.

Raw clips delivered: 27
Made the cut: 18
Shots in the cut: 25
Of raw footage: 7:42
BPM cut grid: 127

Raw

Trench in the dunes

2160×4096 · 25 fps · ungraded

Shot 01 / 25 · same moment as the final

Final

Graded · cut on the beat · sound on

0:00 / 0:35

Same frame. Two worlds.

Drag across each frame

RawFinal
01Built to stand out
- Speed ramp 1× → 0.4× on the stride
- Slow push-in 1.18× → 1.3×
- Campaign grade and kinetic title
RawFinal
02The Trench
- Reframed for 9:16 with a slow push-in
- Warm desert grade, deeper shadows
- Lookbook title card
RawFinal
03The Leather
- Whip-in transition from the previous look
- Speed ramp 1× → 0.4×
- Deeper contrast so it sits with the other looks
RawFinal
04The Puffer
- Whip-in with a 1.5° counter-rotation
- Speed eased 1.4× → 1×
- Night footage graded to match the collection
RawFinal
05Your Style
- Freeze-frame on the peak of the twirl
- Subject cut out from a 4K frame
- Type layered between her and the background
RawFinal
06The final look
- Push-in 1.08× → 1.22× to a portrait crop
- Contrast up, saturation down for a luxury finish
- Holds on the last beat before the brand lock-up

01Overview

A spec campaign for a women's outerwear label: four key pieces, one attitude, built for a vertical feed. The brand name is left as a placeholder for the client.

02Creative challenge

The footage came from different shoots and cameras — 25, 30, 50 and 60 fps, mixed light, mixed colour. It had to feel like one campaign shot on one day.

A woman in a green trench walking under an umbrella beneath the title Built to Stand Out — Still 01 / 04

A woman in a long leather coat walking across a city square, titled The Leather — Still 02 / 04

03Visual concept

Weather as a stage. Wind, rain, night and city light become the backdrop for a collection that's built for all of it: the trench, the leather, the wool, the puffer — and the woman wearing them.

04Editing & storytelling

Every cut sits on a 127 BPM grid. The track starts mid-song so its drop lands exactly 3 seconds in; scenes then change on bar lines and speed ramps slow each stride on the beat.

A man in a teal puffer jacket at night pulling the collar over his mouth, titled The Puffer — Still 03 / 04

A freeze-frame of a twirl with the words Your Style layered behind her — Still 04 / 04

05Motion & typography

Editorial serif titles, lookbook cards for each piece, whip-in transitions and a freeze-frame where the subject is cut out of a 4K frame so the type can sit between her and the background.

06Sound & music

“Cat Walk” edited to the picture, layered with fabric, leather, zip, heel and camera-shutter effects so each look has its own texture.

07Color grading

Each shot graded to match the others first, then a shared campaign finish — deeper contrast and slightly restrained saturation for a premium, editorial feel.

Role & contribution: Creative direction
Editing
Color grading
Motion design
Sound design
Credits: Footage: licensed stock (Pexels), 18 clips from different shoots
Music: “Cat Walk” (Mixkit)
Sound effects: Freesound (CC0)

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