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Your brand. Unmissable.

Context
Self-initiated typography film
Year
2026
Format
16:9 · 0:21
Discipline
Kinetic Typography, Social Media Videos
The words YOUR BRAND. UNMISSABLE. in heavy white condensed type with orange full stops

Final film · sound on · press F for fullscreen

01Overview

A typography-only film designed to stop a thumb mid-scroll on X.

02Creative challenge

Hold attention for 21 seconds with no footage, no people and no product — only type, timing and sound.

ORDINARY IS INVISIBLE, with the last word dissolving as it is typed
Still 01 / 04

03Visual concept

Black, white and one orange. Each phrase gets its own physical behaviour: it slams, glitches out, extrudes into 3D or smears with speed.

04Editing & storytelling

Scene changes sit on a 99.5 bpm grid, so every cut lands on the beat and the film feels inevitable rather than busy.

MAKE IT BOLD rendered as extruded three-dimensional letters
Still 02 / 04
KINETIC TYPOGRAPHY set large over a field of repeating smaller words
Still 03 / 04

05Motion & typography

Letters are animated individually but laid out from real glyph metrics, so kerning holds while they move. Motion blur appears only on fast frames.

06Sound & music

A driving track plus custom-designed impacts on every slam; the music cuts hard into silence at the end card.

The word VISUAL being cut apart inside an orange outline frame
Still 04 / 04

07Color grading

A strict three-colour system — near-black, white and signal orange — so the full stops do the shouting.

Role & contribution
  • Concept
  • Typography
  • Motion design
  • Sound design
Credits
  • Music: “Cyberpunk City” (Mixkit)
  • Impacts: custom-designed

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